Walking In the Land of Giants – How do I compete against the low prices and marketing muscle of big firms?

Prosper in Northumberland, a committee composed of representatives from local media, business organizations and municipalities hosted its sixth event since 2012. Prosper in Northumberland: Making Money in a Land of Giants featured Queen’s University Professor Ken Wong who spoke about competing against the low prices and marketing muscle of big firms.
With work that has earned him the cover of Canadian Business magazine and a place in the Canadian Marketing Hall of Legends, Ken is known for his energetic, entertaining and content-rich presentations. He is the Distinguished Professor of Marketing at Queen’s School of Business.