Objectives Of Campaign

Gould's Footwear - Port Hope
Gould’s Footwear – Port Hope

The intent of the Buy Local Northumberland Campaign is to effect change in the habits of both consumers and businesses by increasing awareness among local residents and increasing their spending on goods and services available in the community. The main purposes of this campaign are to:

  1. Demonstrate an awareness of the Buy Local Northumberland campaign key messaging to 1 in 5 (20%) of people surveyed within one year of the launch of the campaign.
  2. To enlist 5,000 citizens to redirect their goods and services spending currently made outside the community to Northumberland County by an average of by $25 per month ($300/year).