$1500 in prizes awarded through Buy Local contest: Committee launches Phase 2 contest
Cobourg, ON – June 15, 2016 –
Ron Palmer has 1000 new reasons to organize a local shopping trip. The Grafton resident was announced today as the grand prize winner of the Buy Local Northumberland pledge contest, receiving $1000 in gift cards from establishments throughout the county. Two prizes of $250 in gift cards were also awarded to Gail Neilson of Castleton, and Sharon Kilburn of Cobourg.
“I am ecstatic,” stated Mr. Palmer. “I feel very strongly about the need to support local businesses, and I was pleased to sign the pledge as a conscious commitment to increase my spending here at home. I am thrilled about the opportunity to visit some of these establishments for the first time, and to bring some family and friends with me when I do.”
Organized by the Prosper-in-Northumberland (PIN) committee, the pledge contest sought commitment from Northumberland residents to spend $25 more a month on goods and services here at home. The contest, which ran for ten months, was kicked-off with pledges from the seven mayors of Northumberland during a County Council meeting last July. Hundreds of people followed suit, committing to the challenge. The PIN committee estimates that this commitment has so far translated into a minimum of two hundred thousand dollars in additional consumer spending flowing into local economies.
“The pledge really struck a chord with people,” said County Warden Gil Brocanier. “Our residents got the message that this kind of deliberate spending behaviour in support of local businesses has a direct impact on jobs and families. Choosing local even slightly more often generates big returns for the whole community. We look forward to continuing to grow this momentum in support of local prosperity.”
To that end, the PIN committee announced today a new contest targeting the ‘Visiting Friends and Relatives’ market. The VFR market accounts for a significant number of visitors to Northumberland, annually.
“The Locals Know” photo contest encourages residents to capture the people, places and events that shape our communities, by submitting photos under six categories such as “My favourite place to dine is_____” and “I can only find _______ in Northumberland”. This approach was developed in response to early survey data that showed recommendations from friends/other consumers are some of the strongest influencers of local buying behavior.
“We are excited to launch Phase 2 of the Buy Local Northumberland campaign,” indicated Nancy Allanson, Executive Director of the Trent Hills Chamber of Commerce and PIN Committee member. “This contest is another opportunity to stimulate a change in the buying habits of residents and business owners. We encourage people not only to participate in the photo contest, but to share their enthusiasm with family, friends, neighbors, and colleagues, about the many benefits to us all of buying local.”
The intent of the Buy Local Northumberland Campaign is to effect change in the habits of both consumers and businesses by increasing awareness among local residents and increasing their spending on goods and services available in the community.